The Product Movers Website for Synergistic Marketing
Motivation
Synergistic Marketing needed a digital presence that could clearly communicate the value and versatility of The Product Movers—a mobile experiential marketing platform that allowed brands to directly engage consumers through partnerships with major lifestyle magazines. The goal was to create a website that effectively showcased this vehicle’s capabilities, built trust with potential clients, and made it easy for brand partners to envision campaign possibilities.
My Role & Contributions
As the Web & Print Production Manager, I led the entire digital build—from UX planning to final launch. My responsibilities included:
- Designing and developing a sleek, responsive website that highlighted the vehicle’s features and media reach
- Creating a clean, modular layout to accommodate brand case studies, partner magazine integrations, and activation photos
- Writing and optimizing content to communicate the ROI and audience engagement power of The Product Movers
- Collaborating with sales and marketing teams to align messaging with client outreach goals
Challenges
One of the biggest challenges was effectively visualizing a mobile, experience-based product in a digital format. I overcame this by incorporating high-impact visuals, clean animations, and interactive design elements to simulate the physical experience in a digital space.
Results & Success Metrics
The Product Movers website became a key sales and storytelling tool for Synergistic Marketing, helping the company secure new brand partnerships and demonstrate its ability to execute high-touch, high-return promotional campaigns. It strengthened their digital footprint and elevated the perceived value of The Product Movers platform in the eyes of major consumer brands.
This project combined strategic messaging, thoughtful UX design, and technical execution to create an immersive digital experience for a real-world product.
Profiles
© 2001 Sean Pisano