Sean Pisano Studios – Building a Marketing Technology and Digital Strategy Agency

Motivation

Sean Pisano Studios was founded from a passion for merging creative design with marketing technology to help businesses scale intelligently in the digital age. The studio was built to serve as a strategic MarTech and digital transformation partner, helping small to mid-sized businesses, nonprofits, and creative entrepreneurs optimize their online ecosystems through a blend of strategy, automation, and design. The goal has always been to bridge creativity and data-driven execution delivering systems that don’t just look good but perform seamlessly across platforms.

My Role & Contributions

As Founder and Marketing Technology Director, I built Sean Pisano Studios into a full service MarTech and digital strategy agency from the ground up. I led every engagement from technical discovery and campaign architecture through deployment and analytics, integrating both creative and operational goals.

Key Contributions:

Designed and developed custom web platforms (WordPress, PHP, MySQL, JavaScript, HTML/CSS) aligned with each client’s brand and conversion goals.
Engineered marketing automation workflows and CRM systems using tools such as Salesforce, HubSpot, and Pardot to improve lifecycle engagement and retention.
Created ESP-compatible email marketing campaigns using Stripo, Litmus, and Campaign Monitor, focused on deliverability and segmentation.
Led SEO/SEM and analytics strategy, leveraging GA4, Looker Studio, and SEMrush for continuous optimization and ROI tracking.
Provided end-to-end digital strategy consulting—from content planning and UX optimization to data-driven growth campaigns.
Directed brand identity and creative development for clients spanning retail, education, nonprofit, and hospitality sectors.

Notable Projects

By blending creative storytelling with precise CRM segmentation and lifecycle marketing, each project showcases how tailored digital experiences can strengthen brand loyalty and drive measurable results.

NYCThirst - Designed and developed a custom newsletter automation system that delivers personalized content by borough (Manhattan, Brooklyn, Queens, Bronx, Staten Island) and by interest segment, such as sports bars, cocktail lounges, dive spots, or craft beer venues. By integrating CRM segmentation, event tagging, and behavioral triggers, NYCThirst provides a highly localized experience that matches subscribers with venues and events tailored to their preferences.
The Geek Out - Built a multi-channel content and newsletter system for a pop culture and tech audience, using audience segmentation and interest based targeting to deliver specialized newsletters. Each version caters to a different reader profile ranging from comic book fans and gamers to film buffs and craft beer enthusiasts. The platform demonstrates how advanced automation and data driven storytelling can strengthen community engagement while maintaining brand personality across diverse subcultures.

Challenges

Serving a diverse range of industries required a balance of creative adaptability and technical rigor. Many clients lacked internal technical teams, which demanded intuitive CMS solutions and hands-on guidance. Managing solo production across design, development, and marketing disciplines honed my ability to deliver scalable, data-informed systems with measurable results, while maintaining clear communication and efficiency.

Results & Success Metrics

Through Sean Pisano Studios, I helped clients establish robust digital infrastructures, streamline marketing workflows, and improve ROI across multiple channels. Projects consistently delivered measurable gains in engagement, lead generation, and customer retention. The studio evolved into a trusted strategic and technical partner, empowering organizations with the tools, data, and creative frameworks needed to grow their brands effectively in a fast evolving digital landscape.

Profiles

This body of work reflects my commitment to accessible design, creative innovation, and long-term collaboration with passionate clients.