Design & Development of the ASME E-Fests Website
Motivation
ASME needed a modern, mobile-friendly platform to promote its flagship E-Fests—engineering festivals designed for students and young professionals around the world. The existing digital presence was fragmented, outdated, and inconsistent, making it difficult for users to access current information or engage with event content. The goal was to centralize event promotion, boost engagement, and support ASME’s broader mission to connect and inspire the next generation of engineers.
My Role & Contributions
As project lead and developer, I guided the initiative from concept to launch. My responsibilities included:
- Designing and developing the site architecture and responsive front-end interface
- Building custom features to support event registration, dynamic schedules, and multimedia content
- Ensuring full mobile responsiveness and accessibility across devices
- Collaborating cross-functionally with ASME’s marketing, content, and IT teams to align the site with strategic goals
Challenges
One of the key challenges was building a backend system flexible enough to handle frequent changes in event formats, dates, and locations each year. To address this, I designed a modular framework that allowed content managers to easily update schedules, locations, and media without requiring code changes—saving time and reducing reliance on developers.
Results & Success Metrics
The new E-Fests website significantly improved discoverability and engagement. Traffic to event pages increased, registration rates went up, and students reported a smoother and more intuitive user experience. The platform became a central hub for competitions, updates, and networking opportunities, helping ASME strengthen its connection with student audiences across the globe.
This project exemplified the impact of thoughtful UX design, scalable architecture, and collaborative execution in delivering a successful, high-visibility digital product.
Profiles
© 2001 Sean Pisano